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Home Team Info Blueprint for the Future
Blueprint for the Future Print E-mail
Written by Joe Martins   
Monday, 16 June 2008 12:17


PREAMBLE

For the past three years KLM has been rebuilding steadily. KLM now has a solid foundation for the future. We have excellent coaches and managers and we have made a strong commitment to player and coaching development. Having said that, we are now at a crossroads and we need a blue print and a collective vision of where we want this club to go and what we want to achieve in the short and long term.

The purpose of this paper is to initiate discussion and debate on key issues that affect our club. To get a consensus for our future path I welcome everyone’s input but I especially welcome the coaches and managers input because our coaches and managers are in constant touch with the players and the parents. It’s the coaches and the managers who are the eyes and ears of this club. It’s the executive’s duty to listen to and consider the wishes of our coaches, managers and our members.

The following is my view and only my view of what I think we need to do and have to do to get KLM to the next level with increased registration and increased level of play. If that indeed is what the memberships wants to do. Do we stand pat or do we progress? I say we must progress if we are serious about soccer.

CATCHEMENT AREA

Kensington Little Mountain (KLM) Soccer Association is borne from a merger of two previous soccer associations, Kensington Soccer Association and Little Mountain Soccer Association. Our boundaries are based on where we practice and where we play. Our game fields are/have been Kensington, Hillcrest and Memorial Park. Our Minis play at Mount Pleasant elementary. Our alternate fields are Macbride School and Moberly. Our practice fields are Livingstone School and Riley Park. Putting a rope around these locations I would suggest that the KLM boundary is from Cambie east to Victoria Drive West, 6th Ave North and Marine Drive South.

ACESSABILITY

The KLM area is a melting pot of races and creeds that are well represented in our club’s membership. However, within this area, namely the Mount Pleasant area, there are still some ethnic groups that have little or no representation at KLM. I would like to see more Latino, Filipino and Vietnamese, (Asian Kids in general), become part of KLM. These kids are great athletes for the most part and they should be involved in team sports.

Our catchement area is made up of affluent, middle income and low income families. Some families can afford to pay registration fees of say $100 (or more), while some can’t even afford $1. Some parents would have no problem paying for extra coaching or outside soccer camps (In fact a lot of them want it), while others can’t even afford the basic registration fee, never mind the paying for extra coaching.

Some Families require both parents to work. The parents sometimes regard their child as another potential wage earner or as a baby sitter for the younger one(s) in the family in the absence of parent(s) that are working. As a result they view their child’s involvement in sports as being an idle distraction from their potential role as another wage earner or baby sitter. Under this backdrop some parents refuse to pay one cent towards their child’s fees for sports. If it’s not free, they will not allow their children to take part in
organized sports. Grandview Legion Soccer Club works under this backdrop all the time but they are heavily subsidized and funded by the Grandview Legion.

KLM is located alongside some clubs who charge significantly more then KLM and they do not subsidize the kids to the extent KLM does if at all. These club’s have some very successful teams and they become attractive to the good players on weaker clubs, but they run their organization based on the ability to pay.

I want us to be able to compete with these clubs on the field. We should always strive to be competitive with and be better then these clubs. The difference between those clubs and KLM is that we will threat everyone the same. A child’s inability to pay should never exclude that child from the programs that we offer. That is why we should always include development programs in our registration fees. If individuals, or teams want additional player development time or camp time, Fitba is readily available to provide them extra training if they are willing to pay for it.

MISSION STATEMENT

We need a Mission Statement to post on our website. I want to set up a committee to draft a mission statement. That statement should address who we are and what we stand for, what we want and hope to achieve in a family type atmosphere with respect for each other, our opposition and game officials etc.

CLUB RULES

  • The first rule of our Club should be that “Thou Shalt Not Have Any Hard and Fast Rules Cast In Stone.” Rules are to be used as guidelines and we will make decisions within those guide lines with a sprinkling of common sense. Every situation and every issue is different and they should be decided on its merits to the Club.


  • The second rule for our Club should be that, “Thou Shalt THINK before you speak or type to someone and everyone.” Please remember that once it’s said and it’s out there, not only is it hard to correct but in most cases it will never be forgotten.


  • We are to be governed by our constitution but in reality no constitution is perfect thus it is open to interpretation. Common Sense must always be used in conjunction with the Constitution.


  • The resources provided by the club should always be available to all club members regardless of the ability to pay.


  • The collective efforts of The Board, Team Officials and Club Members should always be geared toward the well being, the enjoyment and the safety of each and every child.


  • The Club has a duty to make decisions for the greater good of its member but at the very least for the Children. We should not allow any decisions to be made based on racial, religious or political lines.


  • We will listen to anyone who has an idea or proposal for KLM. We may not always agree on any idea or proposal but we will always give a party the courtesy of a meeting to hear them out.


  • The resources provided by the club should always be available to all club members regardless of the ability to pay.


CLUB DEVELOPMENT

  • My goal is to have a complete club, for youth girls and boys with linkage to adult women and men’s teams as soon as possible. My vision is to promote the KLM Soccer Experience from Tykes to Adults and hopefully a KLM Alumni Club.


  • The natural order will be to develop players from Tykes to Masters or KLM Alumni. Currently we have the Tykes, Minis and Divisionals in place. We have a senior men’s team in the summer league. We have a men’s team and a men’s Master team in the winter league. Starting next year we will have a CAT team and hopefully an under 21 team. We need to work on an adult women’s team to complete the cycle.


COACHING DEVELOPMENT

  • The key to a strong and successful club is to have good coaching. Coaches need to be made aware that they have and can seek the support from the Executive, the Coordinators and the Head Coach. I believe we have excellent coaching but there is always room for improvement. We will encourage all our coaches to continue to study and continue learning the art of coaching to further their coaching careers.


  • Our coaches will be provided with the resources they need to coach in the KLM environment. We will encourage all coaches to get certified at whatever level that they are interested in. KLM will pay the full fee of any coaching course or clinic approved by KLM.


  • Every KLM coach regardless of coaching level will have the opportunity to attend a day long in-house coaching clinic or refresher course conducted by Frantz during the summer. This refresher course will be hands on and will require each coach to provide a 5 minute coaching drill to assimilate a team practice


  • There will be a time in the near future when we will have to pay some coaches. There may be times when a coach or coaches will be asked to do double duty and run more then one team because there are not enough coaches available or we have more teams then coaches. We should not fold teams because we have no coach for the team. We have plenty of coaches we just have to pay them. It is only fair that since we pay our referees or linesmen ($15 to $25) to officiate games then we should also pay those coaches who do extra duty. (If they want it). We can also use our senior coaches for player development. Frantz may not be available all the time.


REFEREE DEVELOPMENT

  • KLM will promote and encourage our players and coaches to become referees.


  • We should try to get at least 10 kids and coaches a year introduced to refereeing by taking the VYSA Class 5 referee clinic. KLM will pay the cost of the clinic. The goal is for KLM to keep the referee pool growing so that we get our kids to referee our mini games and they can make some extra money at the same time.


PLAYER DEVELOPMENT

  • Player development is crucial to the future of KLM. It will be imperative that we continue and subsequently expand player development with Professional coaches. We need to start using our senior team coaches for player development and pay them if it’s required.


  • The Tykes Program is our introduction program to soccer. This is the first experience that Tykes will have with organized soccer. It is the first time that they will start using the KLM colors and absorb the KLM name, the coaching program and the traditions. Hopefully this will start the feeling of being a KLM player and will instill pride and loyalty to KLM. The program should be based on 3-aside soccer where the players will be playing under the basic pattern of the triangle. Playing 3 aside will give  each player more touches on the ball it will subconsciously instill passing between three players. As the player progresses passing via the triangle will be a natural instinct for the player. Our  professional coach should help in coordinating this program and be available every second week to coach the Tykes and Train the Tyke’s Coaches. This will support the coaches and give them the confidence to run the program when the Head Coach is not available.


  • The Mini Program is the backbone of KLM and is crucial to the future success of KLM. This is the level where all the good habits can be taught and the bad habits can still be corrected. This is the program that we need to spend more time and money on with respect to Player Development. The majority of our Player Development Budget should be spent on the Mini Program.


  • The Divisional Program is the most high profile of our programs. The team’s success and stats are shown on BC Soccer Central. The success that KLM has at this level is what will spark interest in new kids joining KLM. Kids new to the community will look at the wins and losses of a team or the success of the club rather then where a club is located. Success is the best form of advertising to attract new players and teams to KLM. The extent of Player Development for this age level should be primarily a weeklong training camp prior to the season starting. With a couple of follow up sessions during the season for things such as set plays and to evaluate the progress of the teams.


  • Drop In Soccer will be important to our program. We need to pay a couple of coaches or managers (teenagers or adults with available time) to run a drop in program at one or two community centers during the month of July or August. This should be a free program and accessible to all the kids in the area and it should be advertised as such. I believe that this will be a good way to create
    interest in soccer, advertise registration and hopefully that will translate into more kids joining KLM.


  • KLM encourages teams to enter tournaments. We pay for each team to enter one tournament but not all teams take advantage of this. Tournament play is a form of Player Development and if possible teams should have the ability to enter more then one tournament with KLM paying for the fee. The way it can work is if we prepare a tournament budget for each fiscal year based on each team entering a tournament. If some teams don’t take advantage of a free tournament then the unused funds should be made available to those teams who want to enter more then one tournament.


ROLES AND JOB DISCRIPTIONS

We have to define or craft in writing job description for each elected or appointed
volunteer. The roles of the coaches and managers are self-evident.


  • The roles of the President, the Vice President, the Secretary, the Treasurer and the Directors in general are adequately defined or addressed in our constitution. The rest of our Board and  coordinators have been elected or appointed, with some having job titles but no job description.


  • There are two positions that operate 24/7/365 and that is the President and the Registrar. The Vice President ably backs up the President but we have no back up for our Registrar. We have to appoint an assistant registrar who will assist the Registrar during the busy summer months and the month of September.


  • The role of the Registrar is to promote registration and to registrar all kids who apply to KLM. The Registrar also completes all paper work necessary to ensure that all players and thus teams are properly registered with the VYSA Registrar in a timely manner. This is not an easy task and can be very trying because of VYSA imposed strict time lines. The Registrar must work with the various coordinators to make sure we can or cannot accommodate anyone who registers or makes enquiries about joining KLM. No child should be turned away or redirected to another club without the consent of the responsible coordinator and in the case of a returning player who has not made a team through the tryout process, the former coach should be involved in the decision making and any other coach who may be looking for players to fill out their team. New kids should be screened by the Registrar and the names then passed on to the various coordinators as applicable.


  • The Coordinators for Girls, Tykes, Minis and Divisional must work in cooperation with the Registrar, the team managers and coaches. The coordinators are responsible for all the teams and the operation of the teams in their age group. The Coordinator is responsible for forming any new teams joining KLM. The Coordinator with input from the Registrar will make the initial decision on
    whether to try to form a team or to collapse a team. If there are disagreements then the Executive will get involved. When there are team problems, field problems and referee problems the first panic call should be made to the Program Coordinator. All teams should have the name and telephone number of their coordinator.


  • The Equipment Manager is responsible for procurement of all equipment necessary for the operation of the club. Each year at the end or the beginning of the season the Equipment Manager will take stock of all equipment still in use and shall prepare a budget for any new equipment required and once the Board approves the Budget the equipment shall be purchased and distributed.


  • We need to appoint a uniform manager. The uniform manager and the equipment manager may be one and the same. The uniform manager is responsible for the inventory of all KLM uniforms. No new uniforms should be replaced without the old uniforms being returned. I want to implement a new policy where on the last game of the season all jerseys and shorts if possible are taken off and put in a pile. The team will have the responsibility of acquiring all uniforms. The team will wash the uniforms and bill the club for the cost of washing the uniforms. It costs the club $60 per kit. For a team of 18 and including the goalie jerseys it costs the club about $1200 per team for uniforms and goalie jersey. We are a small club and we cannot afford to lose any uniforms. The $30 uniform deposit only covers 50% of our cost.


  • The Field Scheduler is self-explanatory.


  • We need to craft a job description for Senior Men’s and Senior Women’s Liaison.


  • We need to craft a job description for a Mini Soccer Liaison.


FUNDRAISING AND SPONSORSHIP

  • Last year, fundraising contributed about $800 to our operation, while sponsorship contributed approximately $2,700. Fundraising was based on 50/50 draws and auctions at various KLM functions. Fundraising is going to be more and more important to the future success of our club. We cannot count on Casino funds always being available to us. Fundraising funds will be important for our operating costs and also for the ability of some clubs to raise funds for club apparel or club trips.


  • Casino Funds are a form of fundraising. The only way we can increase our casino funds is to grow our membership as funding is based on the number of players in our program.


  • Sponsorship funds are attributable to long time sponsors such as the Legions, Army and Navy and Air Force, the Family Channel and the Fire Fighters. Some of our sponsors assume that they are sponsoring individual teams and we humour them by assigning a team to a sponsor who asks which team they are sponsoring and we send them a schedule of the team so that they can go and watch one of our teams play.


  • KLM needs sponsorship and I for one embrace it. In my view sponsorship involves the community and it perpetuates community spirit. Sponsorship has become very controversial in our organization recently and it needs to be addressed immediately. We need input from our coaches, managers and the executive to formulate a position on Sponsorship.


  • Recently some of our teams have had offers to be sponsored by local businesses. The sponsors on more then one occasion have offered to sponsor a team or teams to the extent that they will buy new uniforms with the proviso that their name or logo is displayed on the uniforms. Three years ago the club adopted a policy of not allowing sponsor’s names or logos on uniforms OWNED by KLM. The reason is simple if we are offered $500 to sponsor a team and it costs $500 to put the sponsors names on KLM uniforms, it’s a no brainer, we are barely breaking even so we obviously won’t allow it. It cost’s approximately $1,200 to outfit a divisional team. If we are offered $500 or even $1,000 to sponsor a team with conditions then forget it, there is no benefit to KLM and we will graciously decline the offer. If we are offered $5,000 to sponsor a team and it costs KLM $1,200 for the kits then I have no problem with putting the sponsors name on the kits.


  • My point is that every situation is different with respect to sponsorship. We can’t have a blanket policy on this. My personal preference is that we shouldn’t put anything on kits that are the property of KLM if there is no clear benefit to KLM. However, if the sponsor is willing to contribute a significant amount of money that will basically cover the cost of the uniform and perhaps the registration costs for the whole team I would be in favour of allowing this form of sponsorship. Another way to allow sponsorship on our uniforms is to allow a sponsor to purchase alternate or away uniforms for a team.


CANOPIES

We purchased about 5 or 6 canopies last year. As of this writing 3 of them are damaged and cannot be repaired. My personal view is that they are too big to transport and assemble. They cannot be transported in the average car. If we are going to purchase more canopies I would prefer the purchasing of smaller canopies that are easier to assemble and transport and of course a lot cheaper then the ones we have purchased.

WEB PAGE

Our web page is under construction and is being created by Klaus Iden. Klaus has done a great job and we should all thank Klaus for his work. I would like to see our sponsors acknowledged on our website. I would like to include bios on our KLM alumni. I would like to see club jackets and other apparel advertised with the ability to purchase them on our website.

ADULT SOCCER

  • Mike Martins is our Adult Soccer Liaison. Mike has put together two men’s teams in the winter league. Both teams are called KLM-Alemania.


  • The Men’s summer team played its first season this past summer. They have their own website at www.klmfc.com.


  • We will continue to put this program together.


INCREASE REGISTRATION

  • We need to be promoting registration by advertising more in our community by putting up posters and banners in key business and service locations. We need to promote KLM at the elementary schools by sending Frantz to do dog and pony shows and handing out KLM flyers. Now that our website is up and running we are hoping that we can get registration leads from our site.


  • I think the old cliché that if each KLM member (250 members) brought in just one new member, we could double our club overnight. This is not realistic, but an annual growth of 10% is realistic and we should at least strive to achieve that.


  • Recruiting is very important to improve a team and increase registration. No one should depend on others to recruit for individual teams. We need to get out there and recruit in the school grounds, in the parks, take part in mini soccer and initiate drop in soccer in our areas. WE MUST RECRUIT or WE PARISH.


  • We need to increase our membership we have been around 250 members for the last two years. Increasing our membership also increases our casino funding. Four years ago our membership was around 350 to 400 members and now we are only at 250. We should be able to grow our club by a modest 10% a year. I submit that if we stay the same or stand pat then we are not doing a very good job as a club.


  • If we stay the same what’s the sense of spending money on player development and then have our best developed players move to another more aggressive club. If we stay the same then we should all step aside and let others run the Club while we just concentrate on coaching and managing our own teams. If we coach and also have a position on the executive, and there is no growth then we are wasting our time on the executive and we would be better off giving our full attention to our individual teams.


  • Increasing Membership is everyone’s responsibility Each of us has to do our part to increase registration.




My role in this organization is to provide leadership and I have tried to do that by putting out this blueprint for discussion and debate.

Joe Martins.

Last Updated on Thursday, 22 July 2010 22:07
 
 
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